JURNAL Dasarrupa: Desain dan Seni Rupa

PENGARUH DESAIN KOMUNIKASI VISUAL ESTETIKA DALAM DAYA BELI KONSUMEN DI MEDIA SOSIAL

2024-02-29T15:23:50+07:00

Aesthetics is a matter that studies the quality or value of the beauty of an object, as well as the impulse power and aesthetic experience of the creator and his observations. In general, the aesthetic understanding of visual arts related to visuals is the emanation of beautiful values, that is, each genre has its own value and aesthetics. This study departs from the problem of aesthetic design in the 4.0 era affecting consumer purchasing power on social media, especially women who are considered to have a high level of consumptiveness compared to men. This study uses a qualitative descriptive research method. Data collection was carried out by interviewing millennials in the city of Bandung. The results of this study indicate that people tend to agree and decide to buy a product on social media if the designs displayed by online shops have aesthetic value in the design of the Instagram feed display.

ANALISIS KOMPOSISI FOTOGRAFI PADA FOTO FASHION EDITORIAL ‘SWARNADWIPA’ KARYA NICOLINE PATRICIA MALINA

2024-02-29T15:23:50+07:00

One of the activities to express yourself is through photography. Photography is not just an activity to take pictures or take pictures. However, expertise is also needed to be able to apply the basic techniques and composition of photography properly so that the resulting photos are more interesting. One Indonesian female photographer whose works are very interesting is Nicoline Patricia Malina. Nicoline is very famous for her Fashion Photography work. Nicoline's Fashion Photography works are usually used for editorial purposes. One of them is entitled 'Swarnadwipa'. In this photographic work, Nicoline uses a photographic composition of leading lines, symmetry, fill the frame, and the rule of third in portrait and landscape photo formats. Nicoline also uses a combination of gold tones which is a concept from the 'Swarnadwipa' photo series, and there are several other colors such as brown, black, gray and silver. Apart from that, Nicoline also used the Borobudur Temple building as a background for the 'Swarnadwipa' photo. This analysis uses a descriptive qualitative method, which aims to find out what photographic compositions are used in the 'Swarnadwipa' editorial fashion photo as well as to find out what the relationship between the photographic composition and the concept of 'Swarnadwipa'.

ANALISIS VISUAL POSTER KIKO PADA SERIAL ANIMASI KIKO MUSIM KE-1

2024-02-29T15:23:50+07:00

In the current era, technological progress is growing rapidly. The development of this technology has had an impact on the creative animation industry, judging by the many animated series that have had better quality from time to time. One of them is the animated series made by the nation's children, namely, KIKO. The KIKO animated series is an adaptation of the children's comic series entitled Kiko's Story, which was then redeveloped into an animated series. The role of information and promotion media in making animated serial works is inseparable, namely by designing media posters. In the KIKO animated series, the poster used aims to provide information about the broadcast schedule at one of the television stations. The purpose of this research is to examine the visual elements and find out the meaning contained in the poster. This study uses Kusrianto's visual communication theory and Rustan's visual elements. The method used in this study is a qualitative-descriptive method with the semiotic approach of Kress and Leewuen to analyze the meaning contained in the posters for the KIKO season 1 animated series. This study describes the role of visual elements that provide an overview and meaning according to the content in the KIKO season 1 animated series story.

ANALISIS SEMIOTIKA TIPOGRAFI: EKSISTENSI HELVETICA DALAM KARYA DESAIN

2024-02-29T15:23:50+07:00

This study attempts to explore the existence of the Helvetica font in several design works by borrowing the typographical semiotic perspective offered by Theo van Leeuwen. This study applies qualitative research methods by collecting data from observations, interviews and documentation. The results show that the Helvetica font still exists in design works because of its neutral, neutral character in the sense of not taking sides in any of its meanings, for example only thin which can be interpreted as exclusive, luxurious or black which is interpreted as bold, arrogant. because Helvetica weights ultra light to extra black. Then the expansion is created and compressed (strongly narrowed), compressed (narrowed), and extended (expanded). This feature is commonly used for space requirements in a design work. The slope feature indicates that the Helvetica font has a regular type (upright), italic (italics). and curvature where Helvetica has a rounded version that allows Helvetica to be used for the needs of friendly, soft, and natural types of designs. The features in the Helvetica typeface can answer the design needs of any type, a typeface with neutral, readability and legibility characteristics that only present clear information and without exaggerated ornaments such as Decorative typefaces. This then allowed Helvetica to be included in several design works and made Helvetica itself still exist today.

REBRANDING DESAIN KEMASAN SENANG MANIS GULA SEMUT AREN PT. ADITYA AGRI MANDIRI DI SUKABUMI

2024-02-29T15:23:51+07:00

UMKM Senang Manis merupakan sebuah usaha gula semut aren organik di kawasan Cicantayan, Sukabumi. Perancangan ini bertujuan untuk memaksimalkan bahan kemasan produk Senang Manis guna menjaga kualitas produk secara optimal dan menghasilkan kepraktisan kepada konsumen, lalu memberikan kejelasan informasi, lengkap dan penyajian desain visual yang tepat sesuai standarisasi kemasan sebagai kekuatan identitas yang dapat membangun sebuah citra demi meningkatkan daya saing produk gula semut di tengah pasar. Tugas akhir ini disusun menggunakan metode penelitian mix method serta metode perancangan desain kemasan menurut Klimchuk & Krasovec. Media dalam perancangan ini ialah kemasan produk (primer dan sekunder), brosur dan paper bag. Maka dari itu, rebranding kemasan produk Senang Manis yang milik PT. Aditya Agri Mandiri adalah gerakan paling efektif dalam rangka membangun sebuah citra awal dan mengembangkan usaha ke ranah yang lebih luas.